I break down what worked
— to find the system behind it.
Every business that works looks simple from the outside. I take it apart from the inside — the system, the offer, the psychology that made it click — then test what I learn in my own work.
A new teardown every week
Leave your email and get it the moment it drops. Unsubscribe anytime.
Teardowns01 — 03
01The referral system that grew Dropbox 3900% — and why most copies fail
A working referral loop isn't "tell your friends." It's a two-sided incentive that's tracked. Here's the exact mechanism, the mistakes that kill it, and how to build one this week.
02Domino's won the market with a sentence — not a better pizza
In 1984 Domino's did not claim tastier pizza. It made one measurable promise — "30 minutes or it's free" — and grew from ~200 stores to 5,000. Here is the risk-reversal system behind it.
03Superhuman found product-market fit with one question — the 40% rule
Sean Ellis turned product-market fit into a single question. Superhuman used it to go from 22% to 58% before spending a dollar on growth — here's the mechanism, and how to run it on your last 30 customers.